Speaking of marketing tips, of course there are a lot of them, right? But not everyone can run it well, you also may not necessarily be able to take advantage of the marketing tips that you make as a guideline, right? Here are 10 marketing tips that everyone can use.
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- Understand Your Customer
Knowing your customers well is the most important step in the marketing process, the more accurate the info you get from customers, the more effectively you will get to sales. - Observe The Marketing Environment
Knowing your customers is important but there are also possible business opportunities that arise as a result of changing global circumstances, for example there are new products coming to your market area, make sure you regularly scan the external environment for opportunities and threats. - Design your product or Service around the Customer
Design and present your product according to what your customers want, once you have a marketing plan, you must make sure your product or service is in accordance with the customer, ranging from packaging to promotion. - Make sure you work smoothly and efficiently
The process of running your business is as important as the product itself, ensure fast delivery, treat customers politely, give a smile, give surprises and comfort to make customers happy, word of mouth is also a powerful tool in sales. - Design targeted advertising and customer communication
Placing some ads is not enough to get the attention of the customer, the customer gets
every day of their lives, and you have to do more beautiful and interesting things to grab their attention, use emotional and rational arguments to demonstrate your sales, and give them a reason why they need and should buy your product. - Invest With Your People
Staff or employees are your assets, give them the motivation and training to do a good job, give them the tools they need, make sure they understand the responsibilities of the job, if they work together as a reliable team, your business will be much improved. - Take Care Of Your Place Of Work
A neat office or store reflects how great your company is, make your customers as comfortable as possible, if your office or store front is messy what will they think about your company, warehouse and system, they will think if the system and others are as messy as your office or store front. - Have A Pricing Strategy
Don’t just set a price based on production costs plus margins, pricing is a powerful value tool to get your goals. Decide what you want to try to get and what message you can give by increasing the price. High prices mean you will reduce sales, and vice versa, low prices can dominate sales, make sure the price is the biggest part of the strategy, include this in the marketing plan. - Respond Well To Complaints
Respond to every customer complaint well and quickly, remember that the brand is easily damaged, and customer satisfaction is the key to your marketing. - Write A Marketing Plan
Develop your strategy in the form of a written marketing plan, and make sure all members or your team understand the direction of the company. A Plan is a research document that covers all the important aspects of your product and company.
10 effective and efficient Digital Marketing strategies
Every company is always competing to get the attention of the public. One way that businesses can do is to use digital marketing strategies.
However, it takes an effective and efficient digital marketing strategy to get satisfactory results for your business.
Then, how to run it effectively? Here are some digital marketing strategy tips from Meson Digital Agency.
- Get To Know The Main Consumers
The first step, you need to recognize who is the main consumer of the product or service of your business. Try to do market research and develop a buyer persona, which is a concept that represents the ideal customer based on the data you collect.
The buyer persona concept will help you better understand who your customers are, what they value, and how they make purchasing decisions.
- Competitor Research & Analysis
Competitor analysis is an important component of a digital marketing strategy, covering various aspects such as branding, content, search optimization and social media strategies.
Through competitor research analysis, you can understand the strengths and weaknesses of your competitors thoroughly.
For example, if your competitors are less active in using video as part of their content, the gap could be an opportunity for you to develop interesting and informative video content.
- Create engaging content
The use of different content formats such as blogs, videos, infographics and social media posts is essential to reach a wider audience and meet their various preferences.
For example, the HyperX Indonesia brand, which is one of our clients, uses this content strategy to attract and engage the audience. HyperX not only relies on product descriptions on its website, but also integrates more dynamic and interactive content.
The content created is not only informative but also very entertaining, attracting the attention of the gaming community that is their target audience.
Source: Instagram @hyperxindonesia
- Website optimization for SEO
Optimizing your website with search engine optimization (SEO) is an important step to improve online visibility, making it more easily recognized by the audience.
Make sure you use relevant keywords, effective URL structure and meta tags to ensure your website appears in the top search results.
Website loading speed is also very important. A slow Website can cause visitors to lose patience and leave your site, which negatively impacts bounce rates and conversions.
- Build Branding on social Media
Branding on social media isn’t just about posting content, it’s about building meaningful relationships with your audience.
In this case, the interaction and how the brand presents itself to the audience is the main key. Effective Branding on social media helps in building customer loyalty and trust.
A clear example of a successful branding strategy on social media is Compass, a local shoe brand from Indonesia. Compass, which was originally established in 1998, has experienced various ups and downs and is difficult to compete with other shoe brands.
Until finally in 2017-2018, Compass rebranded carrying the concept of exclusivity that strengthens their identity among young people. Compass always embeds a touching storyline in every content they upload on social media.
Not only that, almost every product launched has a limited stock to increase the value of the product in the eyes of consumers.
In addition, Compass also collaborated with the world’s top musician, Tame Impala. The collaboration created a shoe whose design was inspired by Tame Impala’s hit songs and was launched as a limited edition.
The value of exclusivity and uniqueness is what makes Compass able to compete with competitors both from within and outside the country.
- In-Depth Data Analysis
Take advantage of tools like Google Analytics and SEMrush as well as built-in insights from social media like Instagram Insights.
You can find detailed information about audience demographics and the effectiveness of marketing campaigns by analyzing data from these sources.
A deep understanding of such data sets will be very useful for optimizing marketing campaigns more effectively. You can target a more specific audience so as to provide the products that are most sought after by the public.
- Take advantage of AI
Artificial intelligence (AI) provides significant benefits in digital marketing strategies, especially in terms of personalization, automation, and more efficient data analysis.
With AI, your business can automate analytical tasks such as audience segmentation, content personalization. So that its utilization will increase the efficiency and effectiveness of the campaign.
- Integrate Content
By unifying your content-related concepts across media, from websites to social media. This not only increases brand awareness, but also strengthens your company’s identity and values in the eyes of consumers.
To make it easier, you can use content pillars. That way the content that will be produced will be aligned according to the concept you are carrying.
- Use Digital Advertising
Facebook Instagram Ads or Google ads can target specific audiences that are most likely to be interested in your product or service.
It’s important to experiment with a variety of elements in your ad, including ad copywriting, visual design, and call-to-action to find the combination that’s most effective at attracting attention and driving action from your audience.
- Routine Evaluation
Conducting periodic evaluations on digital marketing strategies is very important to improve performance in the long term. This evaluation process must include a thorough analysis of content performance, advertising effectiveness, and audience engagement levels.
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